Dr. Ron Greeno, a pioneer of the hospitalist medicine, shares his entrepreneurial journey and his big vision for healthcare.

The ModernMD: Dr. Ron Greeno

Dr. Ron Greeno, MD, MHM, is the Chief Strategy Officer for IPC Healthcare. Dr Greeno was the Founder of Cogent Healthcare and served as Executive VP for Strategy and Innovation. Dr. Greeno is the co-creator of the Greeno-Hawley Hospital Medicine Index, the industry standard for evaluation of Hospital Medicine programs. Ron is a pioneer in Hospital Medicine and served as founding member of the Society of Hospital Medicine (SHM). He was awarded a Master in Hospital Medicine by SHM. Three times Modern Healthcare has named Dr. Greeno to the “50 Most Influential Physician Executives” and was the first hospitalist physician ever to make this prestigious list.


“And those that were seen dancing were thought to be insane by those who could not hear the music.”

Friedrich Nietzche


Dr. Greeno was always interested healthcare transformation and recognized the early movement and shift of primary care physicians to hospital based physicians in capitation models before the term ‘hospitalist’ was coined. Ron never set out to be an entrepreneur, but with the exciting new hospitalist model he founded Cogent healthcare to scale and build a new model of healthcare.


The Idea: Started Cogent Healthcare, a hospitalist medicine company.

Failures: You learn by doing and from your mistakes. You will learn more from a bad meeting than a good meeting. Listen as Ron share’s his first meeting with a venture capitalist!

Success: The key to success is forward motion. Continue to move forward, take risks, and be creative.

Lesson Learned: Ron shares two important lessons.

1) Make Decisions: Make decisions even if you don’t have the answer. The only really bad decision is one you don’t make. 

Learn to Trust Yourself: If you want to be as successful physician entrepreneur you must learn to trust yourself and have an insider’s knowledge and an outsider’s perspective. 


Best Advice: Credibility is the currency of leadership – Tell the truth, tell it all, tell it often, and tell it yourself.

Daily Success Habit: Take care of your health and exercise daily. Keep running!

Healthcare Trends: Listen as Ron shares is vision for healthcare as we shift from fee-for-service to the population health with integrated delivery systems and alternative payment models and the big opportunities for physicians. 


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